{"id":41509,"date":"2024-07-21T09:07:06","date_gmt":"2024-07-21T08:07:06","guid":{"rendered":"http:\/\/rb.dev.caspianmedia.com\/uncategorized\/2014\/08\/21\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/"},"modified":"2024-12-04T13:51:50","modified_gmt":"2024-12-04T13:51:50","slug":"how-starbucks-adapts-to-local-tastes-when-going-abroad","status":"publish","type":"post","link":"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad","title":{"rendered":"How Many Countries Is Starbucks In, And How Do They Adapt To Local Tastes?"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div><p><strong>A company launching a presence abroad is not as easy as Starbucks stores make it look. Their localisation team goes through great pains to research culture, history, and local tastes and adapt as necessary whilst retaining the original first Starbucks store coffee experience. But how do they manage to do this so successfully time and time again? <\/strong><\/p>\n<p>In this article, we will figure out how Howard Schultz, as the chief executive officer, played a pivotal role in transforming Starbucks into a globally recognised coffeehouse chain, conforming to local traditions and winning hearts and minds internationally.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-684fdc5ce80bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-684fdc5ce80bd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#How_Did_Starbucks_Gain_A_Global_Presence\" >How Did Starbucks Gain A Global Presence?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#Adapting_To_Local_Tastes\" >Adapting To Local Tastes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#Localising_The_Starbucks_Store_Experience\" >Localising The Starbucks Store Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#Starbucks_Stores_By_Country\" >Starbucks Stores By Country<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#Japan_Starbucks_Stores\" >Japan Starbucks Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#China_Starbucks_Locations\" >China Starbucks Locations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#Saudi_Arabia_Middle_East\" >Saudi Arabia (Middle East)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#France_And_Europe\" >France And Europe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#FAQ_How_do_Starbucks_stores_promote_ethics\" >FAQ: How do Starbucks stores promote ethics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#FAQ_Where_was_the_first_Starbucks_store_outside_of_the_USA\" >FAQ: Where was the first Starbucks store outside of the USA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/realbusiness.co.uk\/how-starbucks-adapts-to-local-tastes-when-going-abroad\/#FAQ_What_is_a_Starbucks_Reserve_Roastery\" >FAQ: What is a Starbucks Reserve Roastery?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"How_Did_Starbucks_Gain_A_Global_Presence\"><\/span>How Did Starbucks Gain A Global Presence?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are 32,000 Starbucks stores worldwide, with stores in 80 countries. In the United States alone, Starbucks operates over 14,000 company-owned licensed stores (one of which is the largest Starbucks in the world), while in China, the number of Starbucks stores has surpassed 4,000. The coffee chain also boasts a strong presence in Japan, South Korea, and the United Kingdom, among other countries. This global expansion was achieved using Starbucks&#8217; unwavering commitment to providing speciality coffee that either starts your day or rejuvenates it.<\/p>\n<p>But whilst Starbucks coffee is a draw in and of itself, this alone would never be enough to expand as fast as it did.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adapting_To_Local_Tastes\"><\/span>Adapting To Local Tastes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The secret behind the number of Starbucks stores worldwide is its ability to adapt to local tastes and preferences through adding region-specific menu choices.<\/p>\n<p>For instance:<\/p>\n<ul>\n<li><strong>Japan &#8211; <\/strong>In Japan, Starbucks offers the delightful Sakura Blossom Cream Frappuccino, a seasonal favourite that celebrates the cherry blossom season.<\/li>\n<li><strong>India<\/strong> &#8211; In India, Starbucks has embraced local flavours with a range of spiced teas and coffee drinks, including the popular Masala Chai Tea Latte.<\/li>\n<li><strong>France &#8211; <\/strong>Starbucks introduced the Vienesse coffee and food line, featuring items such as red fruit cake, brioche and foie gras sandwiches.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Localising_The_Starbucks_Store_Experience\"><\/span>Localising The Starbucks Store Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starbucks wanted all Starbucks locations outside of the USA to reflect the unique character of each market. In China, for example, Starbucks stores often feature traditional Chinese architecture and design elements, creating a harmonious blend of modernity and tradition. This approach seeks to identify and show respect to the local populace, forming ties with local communities.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-193620 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-scaled.jpg\" alt=\"Coffee Chain\" width=\"783\" height=\"783\" \/><noscript><img decoding=\"async\" class=\" wp-image-193620 aligncenter lazyload\" src=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-scaled.jpg\" alt=\"Coffee Chain\" width=\"783\" height=\"783\" srcset=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-scaled.jpg 1200w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-300x300.jpg 300w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-1024x1024.jpg 1024w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-150x150.jpg 150w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-1536x1536.jpg 1536w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2512810803-min-2048x2048.jpg 2048w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Starbucks_Stores_By_Country\"><\/span>Starbucks Stores By Country<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The following will be a rundown on the number of Starbucks stores per major country, as well as how these company-operated Starbucks stores managed to create a lasting foothold that rapidly adds to Starbucks&#8217; revenue.<\/p>\n<p>Starbucks has 18 design centres around the world. Each one works to understand what is considered normal, design-speaking, per country &#8211; in an attempt to blend in and create a calm, familiar atmosphere. This is what they found.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Japan_Starbucks_Stores\"><\/span>Japan Starbucks Stores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The design centres found that the Japanese building design is idiosyncratic: low roofs, traditional and often with allusions to its national religion, Shintoism. To recreate this feel, Starbucks has partnered with local designers to identify the spirit of a city. Fukuoka, in Kyushu, has a Starbucks with 2000 interlocking wood blocks, to give the impression of a forest to fit with the spirit of Shintoism: honouring nature.<\/p>\n<p>Japan also has a selection of localised drinks and food. It introduced green tea \u2018matcha\u2019 (ground tea leaves) frappuccinos and cookie crumble with white pudding, possibly because Asian consumers are accustomed to beverages <a href=\"https:\/\/realbusiness.co.uk\/getting-the-first-point-of-contact-right\" rel=\"noopener noreferrer\">with solids mixed in<\/a>.<\/p>\n<p>Initially, Starbucks launched with American foods \u2013 which to Japanese tastes were oversized and too sweet. They\u2019ve since begun using local bread for downsized sandwiches and reduced sweetness to match the relatively low-sugar diet that the Japanese abide by.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"China_Starbucks_Locations\"><\/span>China Starbucks Locations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starbucks opened its first store in China in 1999, however, it did so following a very different method than it did in Japan.<\/p>\n<p>The Chinese, due to successive food scandals, were more trusting of foreign food and drink brands in 1999. This means \u2018localising,\u2019 by branding itself within China as a Chinese coffee chain, would\u2019ve potentially harmed Starbucks&#8217;s growth in the country.<\/p>\n<p>China\u2019s position as an emerging economy has created an aspirational class (similar to the one that existed in Europe around the turn of the 19th century). The Chinese bourgeoisie seek out consumables of status \u2013 which works in Starbucks\u2019s favour as an aspiration brand. So Starbucks bumped coffee prices up to around 4 a cup, compared to around 2.30 in the UK.<\/p>\n<p>After beginning and maintaining a strong foothold, however, they decided to begin to add to the cultural-themed store count in China. In one of China\u2019s oldest cities Xi\u2019an, they hired famed Japanese architect Kengo Kuma to design the many-tiled, geometric exterior design for the city\u2019s Starbucks. Additionally, the Starbucks app is widely used for mobile purchases, driving in-store sales and enhancing <a href=\"https:\/\/realbusiness.co.uk\/customer-experience-goldfish-attention-span\"  data-wpil-monitor-id=\"76\">customer experience<\/a> through technology.<\/p>\n<p>However, their time in China hasn\u2019t been without tribulations. First of all, the country\u2019s American cafe culture was all wrong for the Chinese, who would rarely go to a cafe alone. Market research showed that they would prefer to go in groups of up to 10 people, and this would strain western coffee stores built to accommodate single drinkers and two-person groups. Chinese stores were adapted so they could accommodate these larger groups of people.<\/p>\n<p>There was also the time Starbucks launched a store within the Forbidden City, which for 400 years remained \u2018forbidden,\u2019 and only recently opened up to tourists. Starbucks was originally invited there by curators at the city to open up ways the now-museum could earn money \u2013 but it didn\u2019t sit well with Beijingren who possibly felt it rang a little too much like capitalist imperialism.<\/p>\n<p>It\u2019s akin to someone building a Starbucks in Buckingham Palace after we had lost our monarchy.<\/p>\n<p>The lesson is to be aware of and respect culture and cultural sentiments.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Saudi_Arabia_Middle_East\"><\/span>Saudi Arabia (Middle East)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When Starbucks launched in the Middle East it was met with immediate friction.<\/p>\n<p>Because of the decency laws concerning women, the topless mermaid insignia was seen as pornographic \u2013 they changed the iconic mermaid instead into a crown on waves.<\/p>\n<p>Although this wasn\u2019t technically a design choice, it mirrors its experience in the Forbidden City in China: indicating the importance of calculating accurately cultural demands. In Saudi Arabia, <a href=\"http:\/\/slog.thestranger.com\/2007\/06\/segregation_forever_welcome_to_saudi_ara\" rel=\"noopener noreferrer\">Starbucks controversially segregated<\/a> its stores into male and \u2018family\u2019 sections for women, adhering to the local culture of Islamic societal norms.<\/p>\n<p>Eventually, Starbucks began to offer a range of iced coffee products that found immense popularity within Saudi Arabia.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"France_And_Europe\"><\/span>France And Europe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike the Chinese, who see Starbucks as an aspirational brand, the French initially found Starbucks overpriced but of lower quality, compared to their own cafe culture.<\/p>\n<p>It was sort of the inverse of what they looked for on the continent. Europeans were famously derisive of American excess, take-away culture and overfamiliarity (for example, giving baristas name tags was thought to be insincere and overtly American). They left Starbucks well alone, and its European stores were underperforming.<\/p>\n<p>Perhaps the crucible of Europe, an early challenge for Starbucks, strengthened its conviction in the importance of localisation. In France, it introduced the \u2018Viennese\u2019 coffee (essentially, coffee or hot chocolate with cream) as well as a food line more suited to continental, as opposed to British or American, tastes: red fruit cake, brioche and foie gras sandwiches. In Britain, Starbucks has interpreted our tastes and added scones and bacon butties to the menu.<\/p>\n<p>Starbucks has also refocused its energy on mirroring local styles and honouring European history. In Amsterdam, it built stores that supported local cultural scenes, for instance building a stage for poetry in a converted bank vault at Rembrandtplein (Apple have attempted something similar in London, Paris and Berlin at least: occupying Victorian buildings as well as the Louvre).<\/p>\n<p>Finally, Starbucks franchises out an increasing proportion of its stores in the UK, emulating the independent coffee stores which are appreciated in the Old World. Just over 60 per cent of Starbucks stores in the UK are franchises, compared to 41 per cent in the US.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-193621 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2522086877-min-scaled.jpg\" alt=\"Coffee Expansion\" width=\"770\" height=\"554\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-193621 aligncenter lazyload\" src=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2522086877-min-scaled.jpg\" alt=\"Coffee Expansion\" width=\"770\" height=\"554\" srcset=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2522086877-min-scaled.jpg 1200w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2522086877-min-300x216.jpg 300w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2522086877-min-1024x736.jpg 1024w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2522086877-min-1536x1104.jpg 1536w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2014\/08\/shutterstock_2522086877-min-2048x1472.jpg 2048w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The strength of the Starbucks expansion comes with having a heavily researched localisation team, especially in breaking into the East Asian market where many other foreign brands, like Home Depot and Google, to local competitors.<\/p>\n<p>Their main goal of having a place to relax at the start or middle of your day remained, whilst they used their incredible research team to seek out innovative methods integrated with the values of the country in question. It shows there\u2019s more to localisation than scouring data sheets and adding green tea flavouring to beverages. Starbucks shows a keen sense of sympathy heritage and culture (for the most part), and fans abroad have spoken with their wallets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQ_How_do_Starbucks_stores_promote_ethics\"><\/span>FAQ: How do Starbucks stores promote ethics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The company\u2019s mission is to \u201cinspire and nurture the human spirit \u2013 one person, one cup, and one neighbourhood at a time.\u201d To achieve this, Starbucks has implemented a range of initiatives aimed at reducing its environmental impact, such as using renewable energy and sourcing coffee beans sustainably.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQ_Where_was_the_first_Starbucks_store_outside_of_the_USA\"><\/span>FAQ: <strong>Where was the first Starbucks store outside of the USA? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the 1st of March, 1987, Starbucks opened its first store outside of the USA. Howard Schultz aimed to expand the company beyond Seattle into Vancouver, Canada. He envisioned creating Italian-style Cafes, collaborating with Dave Olsen and identifying Vancouver as a suitable location. Olsen oversaw the setup, interviewed applicants and installed equipment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQ_What_is_a_Starbucks_Reserve_Roastery\"><\/span>FAQ: What is a Starbucks Reserve Roastery?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starbucks stores and reserve roasteries are two different brands. Whilst one offers coffee, the other offers a unique experience of immersive spaces dedicated to the journey of Coffee from bean to cup. Each Roastery features on-site roasting, interactive brewing methods and exclusive beverages\/food options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The legacy of Starbucks as a global brand will be one of localisation. <\/p>\n","protected":false},"author":26234,"featured_media":41510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[11974],"tags":[2016],"class_list":["post-41509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advice-amp-guides"],"views":8899,"_links":{"self":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts\/41509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/users\/26234"}],"replies":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/comments?post=41509"}],"version-history":[{"count":0,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts\/41509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/media\/41510"}],"wp:attachment":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/media?parent=41509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/categories?post=41509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/tags?post=41509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}