{"id":193771,"date":"2024-11-27T09:13:12","date_gmt":"2024-11-27T09:13:12","guid":{"rendered":"https:\/\/realbusiness.co.uk\/?p=193771"},"modified":"2024-11-27T09:13:12","modified_gmt":"2024-11-27T09:13:12","slug":"smart-selected-shopping-thedesignerbox","status":"publish","type":"post","link":"https:\/\/realbusiness.co.uk\/smart-selected-shopping-thedesignerbox","title":{"rendered":"Smart, Selected Shopping \u2013 Meet TheDesignerBox"},"content":{"rendered":"
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Co-director Daniel Guishard-Gratton explains how sensational suppliers, a regular rotation of stock, and a sustainable edge have made the luxe e-commerce brand stand out.<\/em><\/strong><\/p>\n

Pop into your nearest upmarket high street, shopping centre or department store to get your designer fashion fix and you\u2019ll notice two major things; a lack of stock and regular deals.<\/p>\n

As customers increasingly head online, the in-person retail experience is giving way to the supremacy of e-commerce platforms, and one business which has stepped into this brave new reality in full force is TheDesignerBox<\/a>, a Cardiff-based luxury menswear platform offering a curated selection of clothing, trainers and accessories at competitive prices.<\/p>\n

\u201cThe inspiration behind TheDesignerBox came from a desire to bridge the gap between luxury brands and fashion enthusiasts,\u201d explains co-director Daniel Guishard-Gratton. \u201cAfter years of working in fashion retail and seeing the demand for high-quality designer goods, we recognised a need for a trustworthy platform where customers could access luxury items without the intimidating price tags. Our mission is to create a more inclusive luxury shopping experience.\u201d<\/p>\n

Not only does TheDesignerBox promise a more inclusive designer offering thanks to its competitive pricing \u2013 the platform lists some items up to \u201c65% off retail,\u201d explains Guishard-Gratton \u2013 but it also offers something else, namely \u201cauthenticity and quality.\u201d By working closely with designer brands and \u201cauthorised suppliers,\u201d the platform ensures customers enjoy a \u201crotating selection\u201d of designer goods, keeping things \u201cfresh and exciting\u201d and \u201caccessible without compromising on quality.\u201d<\/p>\n

So forget the \u2018made for outlet\u2019 style items you see hanging around in several discount designer adjacent retailers. TheDesignerBox doesn\u2019t do sub-par designer clothing, nor does it allow things to hang on the digital peg for long. In a society increasingly concerned about environmental issues, TheDesignerBox also prioritises sustainability by \u201cchoosing items that are timeless rather than trend-based, so our customers can shop consciously and confidently.\u201d<\/p>\n

Naturally, sourcing prime quality and authentic designer clothing at the right prices was a core business challenge for Guishard-Gratton and his team when they started. Still, they pulled it off thanks to forging the right relationships. \u201cIt took time to establish trusted relationships with suppliers and build an inventory that met our high standards,\u201d he says. Going forward, growing the business \u201cwhile maintaining our unique, curated experience,\u201d is another challenge, but he believes that maintaining lean operations, personalised customer service, a highly selective product line, and in short \u201cbalancing growth with our commitment to quality and personalised service,\u201d will keep them growing, namely into \u201cinternational markets,\u201d within five years.<\/p>\n

Establishing trust, not only with its suppliers but its customers too, has ensured the platform\u2019s success to date. \u201cAs a new brand in the luxury market, building customer trust was a top priority; this meant investing in secure payment systems, customer service, and transparency to build credibility.\u201d<\/p>\n

At only four years old, the platform is in the midst of its scale-up stage. According to Guishard-Gratton, the next twelve months will see significant production expansion and the introduction of \u201cnew, in-demand designer brands.\u201d Encouraging repeat custom is also a big goal, and the team is currently \u201cworking on developing a loyalty programme\u201d to make returning customers even more engaged with the platform. Improving customer experience is also important, and a \u201cmore intuitive website and mobile app to make shopping for luxury items even more seamless,\u201d is in the works.<\/p>\n

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As a leader, Guishard-Gratton credits \u201cadaptability\u201d as one of his core lessons. Running a business in an industry which is \u201cconstantly evolving,\u201d has meant being open to change, to \u201cinnovate and stay competitive.\u201d Furthermore, \u201cputting our customers first,\u201d including \u201clistening to their feedback and adapting to their needs,\u201d has gone hand-in-hand with growth so far.<\/p>\n

Ultimately, customer interest and satisfaction are what matters most. \u201cOur repeat customer rate has been steadily increasing which is a positive sign that we\u2019re building a brand that customers trust and return to,\u201d he explains. \u201cConsistent month-over-month growth in sales,\u201d is another source of pride for the team, and with the retail mega-event Black Friday on the horizon, there\u2019s an expectation to \u201cachieve a record number of new customers and sales.\u201d Well, TheDesignerBox, here\u2019s to a spectacular pre-Christmas trade!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Co-director Daniel Guishard-Gratton explains how sensational suppliers, a regular rotation of stock, and a sustainable edge have made the luxe e-commerce brand stand out. Pop into your nearest upmarket high street, shopping centre or department store to get your designer fashion fix and you\u2019ll notice two major things; a lack of stock and regular deals. […]<\/p>\n","protected":false},"author":7,"featured_media":193773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[11014],"tags":[],"class_list":["post-193771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"views":550,"_links":{"self":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts\/193771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/comments?post=193771"}],"version-history":[{"count":0,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts\/193771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/media\/193773"}],"wp:attachment":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/media?parent=193771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/categories?post=193771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/tags?post=193771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}