{"id":191313,"date":"2024-05-03T15:24:44","date_gmt":"2024-05-03T14:24:44","guid":{"rendered":"http:\/\/realbusiness.co.uk\/?p=191313"},"modified":"2024-05-03T15:24:44","modified_gmt":"2024-05-03T14:24:44","slug":"introducing-googles-ai-search-experience-will-affect-business-seo","status":"publish","type":"post","link":"https:\/\/realbusiness.co.uk\/introducing-googles-ai-search-experience-will-affect-business-seo","title":{"rendered":"Introducing Google\u2019s AI Search Experience: How Will It Affect Business SEO?"},"content":{"rendered":"
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Could Google\u2019s new search feature affect how your business performs online?<\/strong><\/p>\n

In February 2024, Google released its newest search addition, otherwise known as the Search Generative Experience (SGE). This new feature is powered by generative AI and aims to generate the most helpful results for users.<\/span><\/p>\n

While this sounds like a brilliant feature for internet users looking to get a quick answer to their search queries, could the introduction of AI search impact a website\u2019s organic ranking?<\/span><\/p>\n

Stick with us as we explore all the details about Google\u2019s new SGE feature and learn how business owners need to adapt their SEO strategy to increase their chances of being showcased in an AI-generated result.<\/span><\/p>\n

What is Google\u2019s ‘Search Generative Experience’ (SGE)?<\/span><\/h2>\n

Google\u2019s Search Generative Experience is set to transform the way we search online.\u00a0<\/span><\/p>\n

While a traditional search result showcases a list of relevant web pages based on their organic ranking for a keyword or topic, Google\u2019s SGE uses AI to generate an immediate response for a search query based on information from a number of sources across the web.<\/span><\/p>\n

This appears as an AI snapshot that sits at the top of the search results, which answers the question without the need to click on a result.\u00a0<\/span><\/p>\n

\"AI

(Image Source: <\/span>Search Engine Land<\/span><\/a>)<\/span><\/p>\n

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As you can see here, the AI-generated result answers the search query in detail, provides links to featured images, and provides direct click paths to follow-up queries.<\/span><\/p>\n

Google\u2019s SGE may speed up the search process for online consumers, but for businesses fighting tooth and nail to rank as highly as possible, could all their SEO efforts now be for nothing?\u00a0<\/span><\/p>\n

According to experts from Semrush, a whopping <\/span>77.8% of searches<\/span><\/a> now generate an AI-powered search result as well as the traditional set of web pages we know and love.<\/span><\/p>\n

Let\u2019s look a little deeper into how this could affect your business’s visibility online.<\/span><\/p>\n

Could Google\u2019s AI Search Affect Your Business’s Search Visibility?<\/span><\/h2>\n

Organic ranking methods fly out of the door when it comes to Google\u2019s SGE feature. According to a recent study by Moz, the content, images and links generated by an AI search result are pulled from less than 50% of the top ten-ranking web pages for the keyword or topic.\u00a0<\/span><\/p>\n

\"Moz

(Image Source: <\/span>Moz<\/span><\/a>)<\/span><\/p>\n

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SGE content also changes the physical visibility of a search result. With the AI-generated search result taking up more than half of the page, the highest-ranking organic search result is shifted down the page by <\/span>1,500 pixels<\/span><\/a>. While this doesn’t sound like much, those on a mobile or tablet device may miss the organic search results altogether when generating answers using Google\u2019s SGE.\u00a0<\/span><\/p>\n

With this in mind, here are three ways Google\u2019s SGE may affect your SEO strategy as an online business:<\/span><\/p>\n