{"id":179350,"date":"2023-12-14T12:06:54","date_gmt":"2023-12-14T12:06:54","guid":{"rendered":"http:\/\/realbusiness.co.uk\/?p=179350"},"modified":"2023-12-14T12:08:05","modified_gmt":"2023-12-14T12:08:05","slug":"employer-branding-smes-can-get-started","status":"publish","type":"post","link":"https:\/\/realbusiness.co.uk\/employer-branding-smes-can-get-started","title":{"rendered":"Employer Branding: How SMEs Can Get Started"},"content":{"rendered":"
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Small and medium-sized enterprises (SMEs) can use the low-cost employer branding strategies in this article to push through the barriers of limited resources, attract and retain talent, and compete with larger companies for suitable candidates.<\/strong><\/p>\n

SMEs should create a strong employer brand that describes the benefits employees receive in return for their experience, skills, and contacts. This gives potential job seekers and current employees an accurate idea of the employer’s reputation as a workplace.\u00a0<\/span><\/p>\n

Jan Denys, the Director of Public Affairs at recruitment agency <\/span>Randstad<\/span><\/a>, said: “People want to feel valued and have a chance to fulfil their potential. They want to work within a culture and environment that is friendly, supportive, and enables them to balance their professional and personal lives. In difficult times like these, job security becomes more important. Many people also want to make a difference to the world around them. All these multiple factors are wrapped up in the employer brand.”\u00a0<\/span><\/p>\n

Here are some benefits of having a strong employer brand:\u00a0<\/span><\/p>\n