{"id":171223,"date":"2022-10-24T14:34:26","date_gmt":"2022-10-24T13:34:26","guid":{"rendered":"http:\/\/realbusiness.co.uk\/?p=171223"},"modified":"2024-04-24T17:36:57","modified_gmt":"2024-04-24T16:36:57","slug":"3-cloud-hosting-benefits-for-smes","status":"publish","type":"post","link":"https:\/\/realbusiness.co.uk\/3-cloud-hosting-benefits-for-smes","title":{"rendered":"3 Cloud Hosting Benefits For SMEs That Want To Go Far"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div><p><span style=\"font-weight: 400;\">SMEs currently account for <\/span><a href=\"https:\/\/startups.co.uk\/analysis\/small-business-statistics\/\"><span style=\"font-weight: 400;\">99% of the UK\u2019s business population<\/span><\/a><span style=\"font-weight: 400;\">. As a driving force behind the corporate and commerce world, a new surge in small business startups has drastically raised competition within a number of industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2021 alone, the UK saw 810,316 startups launched, with a large majority of these operating in an online landscape. As Google search engines become crowded with small business competition, it\u2019s no wonder that many digital ventures are struggling to stand out from the crowd.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-171224 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.30.29.png\" alt=\"Startups Infographic\" width=\"618\" height=\"326\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-171224 aligncenter lazyload\" src=\"http:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.30.29.png\" alt=\"Startups Infographic\" width=\"618\" height=\"326\" srcset=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.30.29.png 618w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.30.29-300x158.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(Image Source: <\/span><a href=\"https:\/\/startups.co.uk\/analysis\/small-business-statistics\/\"><span style=\"font-weight: 400;\">Startups<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, new data from Business Statistics has revealed that 1 in 5 small businesses fail within their first year of operation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the key causes of startup failure is poor site usability. In a digitally dominated era, an SME\u2019s site is either their ticket to success or their route to failure. The key to keeping consumers happy in 2022 is providing them with an accessible site experience that keeps them clicking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question is, what steps can SMEs take to improve their site usability in the new year? From boosting server speed to supporting post-pandemic traffic highs, we\u2019re here to tell you why prioritising your web host could be the answer your online business has been looking for.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Could web hosting be the key to site success?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As defined by Hostinger, \u201cweb hosting is an online service that makes your website\u2019s content accessible on the internet. When you purchase a hosting plan, you are renting space on a physical server to store all the website\u2019s files and data.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a global market that is expected to be worth a whopping <\/span><a href=\"https:\/\/www.wpbeginner.com\/research\/ultimate-web-hosting-statistics-and-market-share-report\/#:~:text=best%20VPS%20hosting.-,Dedicated%20Hosting%20Stats%20(Including%20Web%20Hosting%20Market%20Size),most%20popular%20dedicated%20hosting%20provider\"><span style=\"font-weight: 400;\">$267 billion by 2028<\/span><\/a><span style=\"font-weight: 400;\">, the benefits of web hosting are quickly being discovered by small businesses looking to boost their site success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a number of options to choose from based on your business size and budget, SMEs can pick between an affordable shared host, a private server or even security-driven cloud hosting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As site competition ramps up, here are some of the key benefits SMEs could see when investing in a site host:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Soaring site performance<\/b><span style=\"font-weight: 400;\">: Investing in a high-quality web host can significantly boost site speed and usability. Designed to host large influxes of traffic at once, your site will no longer be a victim of the content buffer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain credibility<\/b><span style=\"font-weight: 400;\">: Did you know that investing in a web host gives you the opportunity to craft your own personalised domain name? Not only will this make your site easier to discover, but it\u2019ll boost your business&#8217;s credibility too.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased site security<\/b><span style=\"font-weight: 400;\">: In an era of cybercrime highs, website security is a must for SMEs. The foundation of your site\u2019s data security begins with your web host. Investing in cloud hosts, in particular, aids end-to-end encryption of all files and adds a firewall to the server itself, all strengthening your defence against data breaching risks.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How is cloud hosting changing the game?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By 2025, <\/span><a href=\"https:\/\/thrivemyway.com\/hosting-stats\/\"><span style=\"font-weight: 400;\">49% of all internet data<\/span><\/a><span style=\"font-weight: 400;\"> is predicted to be stored in the cloud. While cloud computing is still a relatively new phenomenon, its ability to both share and store unlimited amounts of data across a globally accessible platform has revolutionised the online experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFrom a business growth perspective, the cloud brings limitless opportunities for organizations,\u201d claims Evgeniy Altynpara, CEO of Cleveroad. \u201cIt also concerns the pace of digital innovation. With the tech flexibility offered by cloud providers, your development teams can optimize and accelerate workflows.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This brings us to <\/span><a href=\"https:\/\/www.hostinger.co.uk\/tutorials\/what-is-cloud-hosting\"><span style=\"font-weight: 400;\">cloud hosting<\/span><\/a><span style=\"font-weight: 400;\">. Thriving on virtualisation, cloud hosting differs from traditional web hosting alternatives. While a private web host is able to house one or a few sites on one physical server, a cloud-based host can split a physical server into masses of virtually-driven machines called cloud servers.<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-171225 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.32.58.jpg\" alt=\"Hostinger Cloud Hosting\" width=\"619\" height=\"522\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-171225 aligncenter lazyload\" src=\"http:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.32.58.jpg\" alt=\"Hostinger Cloud Hosting\" width=\"619\" height=\"522\" srcset=\"https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.32.58.jpg 619w, https:\/\/realbusiness.co.uk\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-24-at-14.32.58-300x253.jpg 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(Image Source: <\/span><a href=\"https:\/\/www.hostinger.co.uk\/tutorials\/what-is-cloud-hosting\"><span style=\"font-weight: 400;\">Hostinger<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employing a decentralised approach, it\u2019s no wonder that SMEs are flocking towards this hosting option, as its end-to-end encryption across a number of virtual servers singlehandedly reinforces site and data security.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The benefits of cloud hosting as an SME<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As an SME, site optimisation should be at the top of your list. If you want to keep conversions high, prioritising user experience is essential, especially in the wake of a competitive e-commerce boom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/truelist.co\/blog\/ux-statistics\/#:~:text=Almost%2090%25%20of%20internet%20users,or%20a%20bad%20user%20interface.\"><span style=\"font-weight: 400;\">88% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> will bounce if they have a poor experience on a website. Sites with higher bounce rates are likely to see a dip in conversion potential and find themselves sinking into the background.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Factors such as poor loading times, inaccessibility and a lack of trust in data handling are some of the key players in site abandonment in 2022. With so many industry alternatives to choose from, it\u2019s no wonder that consumers will quickly make the switch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud hosting could be the perfect solution to a number of SME site woes. As a fuss-free method of improving site success, here are the three main reasons why business leaders swear by it as a growth strategy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Embrace Infinite scalability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For a server to remain successful, it must be scalable. As companies grow, business leaders must ensure that their web host can handle new levels of traffic and data as they rise up within their industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the most scalable form of web host on the planet, business leaders can use the cloud to manage and optimise their bandwidth requirements. As a virtual-based server that can scale up and down depending on personalised site circumstances, there&#8217;s no need to invest loads in physical server backups, software licencing or networking equipment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCloud services are also exceptionally flexible,\u201d states Marius Mihalec, Founder and CEO of Pulseway. \u201cThey don\u2019t tie down your people to one particular location. Any internet-enabled device, including laptops, smartphones or notebooks, can be used to access and share critical documents for strategic business decision-making.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBusinesses need this level of flexibility to grow in a crowded market,\u201d He comments.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Be safe with multi-server security\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cybercrime has <\/span><a href=\"https:\/\/www.romeroinsurance.co.uk\/news\/prevent-a-cyberattack\/\"><span style=\"font-weight: 400;\">risen by 600%<\/span><\/a><span style=\"font-weight: 400;\"> in the wake of the Covid-19 pandemic. With more SMEs being hacked than ever before, data protection has become a number one priority for a company&#8217;s growth strategy moving forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When investing in a cloud-hosted server, small and medium businesses can rest assured that their data sharing is secure, transparent and encrypted from end to end. Cloud hosting tends to be far less prone to physical malfunctions because of its decentralised nature, rendering it a perfect fit for online businesses that are constantly sharing and storing global data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better still, most cloud hosting platforms are equipped with a load balancing feature that aims to prevent DDoS attacks, as well as the option to perform automated daily backups in order to keep your data safe and secure.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Jump on board in just a few clicks\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While cloud computing may present itself as a complicated system, getting on board with it is quite the opposite, especially if your business invests in a good host provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe public cloud is also, as far as users are concerned, low maintenance. The technology is managed and upgraded by the host, with users paying only for the computing and storage services they use,\u201d claims Mark Schlesinger, CEO of Broadridge Financial Solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere\u2019s no risk of rapidly purchasing and implementing a new system for a project only to see it grow faster than expected, or to have it wither, leaving those resources idle. By outsourcing to the public cloud, IT spending can focus on other projects, allowing banks to focus on their core competency: finding ways to make their data profitable.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using cloud hosting platforms such as Hostinger, users with little to no experience in website hosting can be set up in seconds and receive instant access to a full control panel of resources. Better still, most hosting providers offer 24-hour support, ensuring that business leaders feel supported in their journey to improving their site success.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMEs currently account for 99% of the UK\u2019s business population. As a driving force behind the corporate and commerce world, a new surge in small business startups has drastically raised competition within a number of industries. In 2021 alone, the UK saw 810,316 startups launched, with a large majority of these operating in an online [&hellip;]<\/p>\n","protected":false},"author":26291,"featured_media":171224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[11041],"tags":[],"class_list":["post-171223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice"],"views":1075,"_links":{"self":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts\/171223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/users\/26291"}],"replies":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/comments?post=171223"}],"version-history":[{"count":0,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/posts\/171223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/media\/171224"}],"wp:attachment":[{"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/media?parent=171223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/categories?post=171223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realbusiness.co.uk\/wp-json\/wp\/v2\/tags?post=171223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}