{"id":170711,"date":"2022-08-23T08:00:16","date_gmt":"2022-08-23T07:00:16","guid":{"rendered":"http:\/\/realbusiness.co.uk\/?p=170711"},"modified":"2024-09-06T11:40:46","modified_gmt":"2024-09-06T10:40:46","slug":"business-branding-say","status":"publish","type":"post","link":"https:\/\/realbusiness.co.uk\/business-branding-say","title":{"rendered":"What Does Your Business Branding Say About You?"},"content":{"rendered":"
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Any company that cares about recruiting and retaining top talent should constantly evaluate its hiring strategy, says Julie Mott, managing director, Howett Thorpe<\/a>.<\/strong><\/p>\n

Several facets of interviewing, onboarding, and managing staff demand your attention as an employer \u2014 many of which require significant time and specialist knowledge to conduct effectively. Most hiring managers focus on the details of effective CV screening and refining job adverts to improve their chances of targeting and enticing suitable candidates.<\/p>\n

But have you considered that the success or failure of your recruitment objectives could rest on how effectively you portray an attractive business brand?<\/p>\n

Company branding can be a seemingly elusive business marketing concept, but the on-paper results are tangible indeed. As a result,\u00a072% of recruiting leaders worldwide agree that employer brand significantly impacts hiring.<\/a><\/p>\n

So, what exactly\u00a0is<\/em>\u00a0business branding, why is it important \u2014 and how can it help your organisation stand out from the crowd?\u00a0<\/strong><\/p>\n

Defining company brands<\/strong><\/p>\n

In simple terms, business branding is a way of\u00a0identifying your business. It encapsulates\u00a0what sets it apart,\u00a0<\/strong>what makes its offering different, and, perhaps most importantly, reflects the company\u2019s values.<\/p>\n

Employer branding is about promoting your business as a desirable workplace. A company develops a positive (or negative) impression of its brand through the quality and competitiveness of its salary and benefits, management style, culture, and commitments. These attributes create an overall picture of what it is like to work for your business. As such, branding and recruitment go hand in hand \u2014 particularly in the digital world, where so much business and hiring activity happens online.<\/p>\n

Organisations around the world are working on nailing their branding \u2014 but why? What benefits are employees looking for, and why is it vital to get it right?<\/p>\n

A growing number of businesses are incorporating branding into their strategy for one crucial reason: it generates cost savings. According to LinkedIn,\u00a0companies with positive employer brands or favourable reputations within the market can get up to 50% more applications than companies with negative brands.<\/strong>\u00a0And that is not all; successful employer branding has multiple proven benefits for hiring businesses, including:<\/p>\n