{"id":12480,"date":"2016-03-24T09:30:00","date_gmt":"2016-03-24T10:30:00","guid":{"rendered":"http:\/\/rb.dev.caspianmedia.com\/uncategorized\/2016\/03\/24\/the-most-effective-reward-programmes-in-the-world\/"},"modified":"2021-07-06T16:12:27","modified_gmt":"2021-07-06T15:12:27","slug":"the-most-effective-reward-programmes-in-the-world","status":"publish","type":"post","link":"https:\/\/realbusiness.co.uk\/the-most-effective-reward-programmes-in-the-world","title":{"rendered":"The most effective reward programs in the world"},"content":{"rendered":"
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A 2015 study found that the businesses including loyalty schemes in operations can increase basket value by some 120 per cent<\/a>, while just 22 per cent of retailers said they have never had such a program available.<\/p>\n

“We believe that this is still a largely untapped area, with potential to be really beneficial to both retailers and to those taking part in the reward scheme,” said Chris Heather, director at Trusted Loyalty Partners.<\/p>\n

“We hope that more retailers open up to the possibilities created by loyalty schemes. Its a safe and effective strategy to not only encourage shoppers into your store but also to increase their average basket spend value.<\/p>\n

In the event your company is one of the 22 per cent avoiding the opportunity of building loyalty, we’ve highlighted four businesses from various sectors to detail how they’re building a rapport with customers.<\/p>\n

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(1) Nando’s Nando’s Card<\/strong><\/p>\n

Referring to dining at Nandos as cheeky is commonplace among the chicken restaurant chains diners. In fact, the term cheeky Nandos exploded last summer<\/a> when it was revealed that Americans are struggling to come to terms with the British expression of endearment.<\/p>\n

For commoners like myself, we can appreciate the Nandos Card, a great loyalty scheme that lets customers win a freebie with roughly every three purchases securing a free whole chicken when they make ten buys.<\/p>\n

However, there is something a bit more rewarding for those in the spotlight the Nandos Black Card. The holy grail of rewards grants the owner free Nandos for a year, with musicians including Ed Sheeran and Example among known owners.<\/p>\n

One teenage fan of the brand, who spends 1,500 a year dining at the restaurants, went as far as to get the Nandos logo tattooed on his backside in attempt to secure a hallowed card. Access was denied.<\/a><\/p>\n

Check out the videos below for confirmation of the Nandos Black Card and the sheer love some customers have for the brand:<\/strong><\/p>\n